This project is a prototype for an athleisure brand to launch a new season collection.
This is an open project, so I took the liberty to set my own design parameter and did some initial sketches accordingly.
Name:
Virtual pop up shop for Outdoor Voice
Purpose:
Ss2018 campaign and product launch
Size:
Aprox 24ft x 18ft
Setting:
Desert in the west
My inspiration is from a recent trip to Joshua Tree National Park and the architecture by Luis Barragan.
I created the folowing 3d model for the structure of this virtual store.
Here's the plan view and color themes
Rendering is done in C4D and finished in Unity. To maximize the experience in web browser, most objects are 2d images.