I’m a Principal Designer working at the intersection of product strategy, design, and technology.

I take on ambiguous, complex problems that require connecting business objectives, user needs, technical constraints, and market shifts. I look beyond the immediate problem to identify systems and scalable solutions that create lasting value.

I lead design across complex initiatives—from defining vision and experience strategy to aligning stakeholders and bringing that direction to life. I work between strategy and execution, bringing clarity to multidisciplinary teams while staying close to the craft.